Remote professionals, online service providers and gig workers are facing tough economic conditions. In addition to creating social profiles on LinkedIn and Twitter, work-from-home (WFH) professionals who are selling a service should consider becoming a published author.
Being a book author is good for business. Especially for people who promote a service on the web such as accountants, financial advisors, real estate agents, consultants, designers and other creatives.
Here are a few reasons why authorship can boost your online business.
It’s Easier Than Ever
Being an author is one way to make your professional life awesome. It makes you credible, establishes expertise, and makes it easier to get consulting gigs, speaking invites, and become a guest on TV and radio shows.
If you’ve already written dozens of blogs and guest posts and/or hosted a podcast about your field or industry, then writing a book is much easier. You can compile the content, add insights, fill in some gaps, and send the text to a publisher. Depending on their process, most of your work will have been completed.
Experts say the odds of getting published are 1-2%. However, the traditional publishing model is being upended by independent houses that cater to mainstream professionals.
Rise Of Independent Publishing
According to government data, there were 45,000 writers and authors in the U.S. in 2018. However, the landscape is rapidly evolving to allow the mainstream crowd to become independently published.
The number of self-published books has exploded in recent years thanks to service providers who help professionals become a first-time author. As a consequence, there were more than four million books published and self-published in 2019, according to ProQuest.
Scott Turman, cofounder of BrightRay Publishing, says independent houses have a process that extrapolate insights locked in someone’s head and turn these into a published book.
The Florida-based company has a team of writers and editors who work with first-time authors. “I’d say that gaining credibility and building a brand is the top reason why professionals publish a book.”
Make Prospects Receptive To Your Message
Traditional sales approaches are limiting since consumers have grown cynical and numb to blatant advertising. If you want prospects to listen, the first step is to get them to read what you write. If they open your book, then they’re already partly sold.
Professionals are prudent to explore new ways of business development, especially on social platforms. A book warms up potential clients and employers who may give you lucrative opportunities after an inquiry about your written work or related introduction. Your reputation as a published expert will have preceded you.
Additionally, in the age of social, professionals aren’t solely selling a service. They’ve also got to push their brand image, reputation and authority in their respective subject matter. Therefore, it’s critical to be as persuasive and credible as possible, especially on platforms like LinkedIn.
If you’re passionate about your craft, then you have plenty to write about that audiences with similar interests will want to read. You hold a point of view that’s unique. Therefore, share it with the world.
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