Single Malt Scotch Whisky brand Glenfiddich has partnered with BlockBar, the leading non-fungible token (NFT) marketplace for luxury wine and spirits products, to launch a series of 15 limited edition liquor NFTs.
Each NFT corresponds to a physical, exceptional bottle of a 1973 46-year-old Armagnac cask finish Single Malt Scotch Whisky that is sold by Glenfiddich.
The tokens are offered exclusively through BlockBar’s innovative NFT platform, which enables Glenfiddich to digitize and sell exclusive spirits products as NFTs directly to consumers, whether for personal consumption, collecting, or investment purposes.
“Glenfiddich continues to push boundaries in whisky innovation and this mindset transcends to those we partner with,” said William Grant & Sons Chief Commercial Officer, Doug Bagley.
“We are proud to be the first luxury spirits brand to be available on BlockBar at the time of the launch. BlockBar brings a heightened level of authenticity to our brand via its proprietary NFT platform and creates an elite club of distinguished collectors with whom we’re excited to build long-term relationships.”
Upon purchasing the NFT, the buyer can then become the owner of the real-world physical product represented by the NFT, with the NFT serving as a digital receipt that verifies the buyer’s ownership and the authenticity of the product.
The buyer has the choice at any time to resell or transfer the NFT through the BlockBar platform or to redeem it for the physical version. The benefits of purchase don’t stop there; BlockBar is also responsible for storing the product and, upon request, delivering it to the buyer.
The first series of Glenfiddich NFTs will launch on October 19, 2021, on a first-come, first-served basis. Buyers may purchase the NFTs from BlockBar with Ethereum (ETH) or by credit card.
For more information visit BlockBar’s official site.
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